Energy Conservation for kids

1. I think the target audience are children from the age of maybe 7 to 10..

2. The main key messages are to get the new CFL bulbs and conserve energy.

3. Yes i do think the clip is effective. The clip is interactive. It ask's questions, is in cartoon and uses pictures too. The clip tried to use easy terms so as to make sure the children understands them. The clip also used a rhyme at the end.

4. They could have maybe some background music, crack some jokes, make the video more colorful and cut down on hard words like incandescent and percentages.